Título: Marketing - An Introduction
Autor: Philip Kotler and Gary Armstrong
Editora: Prentice Hall
Tema: Marketing
Estado: 5
Língua: Inglês
Encadernação: Brochado
Ano: 1997
Páginas: 672
Dimensões: 20,5*25,5
Preço: 20,00 €

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.